Phase one
An integral part of the ambitious city-wide regeneration, the £135 million Copr Bay Phase One scheme is a new cultural district encompassing a 3,500-capacity live performance arena and conference centre - to be operated on a long-term basis by the Ambassador Theatre Group - a 150-room hotel, a coastal park, landmark bridge, new homes, offices and food and beverage space. These dramatic developments will allow the city to realise its potential to become one of the most exciting places in the UK to live, work, visit and study.
Key Stats

230,000
visitors to the new arena per year

Over £460 million
tourist expenditure per year

600,000
people within 30 min drive time

+10.4%
expected population growth by 2036

33
new affordable homes

Prime
Waterfront location

30,000
university students study in Swansea

£17.1 million
additional GVA from Phase One per annum

4.7 million
tourists visit each year

950
car parking spaces

£1 billion
investment across the city

15 minutes
from Mumbles, featuring on
The Sunday Times Best Places To Live

160
shows at the arena per year

750
delegate capacity at conference facilities

8
commercial / F&B units


ATG Arena
Due for completion in late-2021, Copr Bay will be anchored by a multifunctional arena and conference centre, operated by the global leader in live theatre, The Ambassador Theatre Group (ATG). The venue aims to stage 160 performances a year across comedy, theatre, live music and gaming, attracting over 230,000 visitors per year to the city and positioning Swansea as a desirable destination for both leisure and business.

We have been working with Swansea Council for a period of time now to create a world class venue for a variety of events and performances in South Wales. This incredible live performance space will be at the forefront of our new music and comedy strategy, as well as presenting new content like Gaming and E-sports. We are looking forward to entertaining audiences in the Arena with the best acts from the UK and globally.
Mark Cornell
Chief Executive Officer, Ambassador Theatre Group

We have been working with Swansea Council for a period of time now to create a world class venue for a variety of events and performances in South Wales. This incredible live performance space will be at the forefront of our new music and comedy strategy, as well as presenting new content like Gaming and E-sports. We are looking forward to entertaining audiences in the Arena with the best acts from the UK and globally.
Mark Cornell
Chief Executive Officer, Ambassador Theatre Group
Bridge Link
A stunning new connection between coast and city
Connecting the city to the Marina and sandy beach, the pedestrian and cycle bridge is designed by ACME architects in collaboration with local artist Marc Rees.


World-class design defines the buildings, parks and structures of the new Copr Bay district. At its heart is the new Arena, clad in a luminescent metal curtain that will bring performances alive and create a new Swansea landmark.
Oystermouth Road has separated the city from the bay for too long, and the new bridge will finally reconnect the city centre with the Arena and Marina, and become a stepping-stone to the beach. The design of the bridge has taken inspiration from Swansea's history as a world capital of metal production, and the perforation patterns developed with local artist Marc Rees reveal abstracted silhouettes of swans from close and afar. The Bridge colour and lighting are designed to move in synchronisation with the illuminating façade of the Arena to create a district that pulsates with life at day and night.
Friedrich Ludewig
Director at ACME, Masterplanners and Architects for Copr Bay

Coastal Park
New Coastal Park public realm
A stone’s throw from the city’s spectacular beach, 1.1 acres of landscaped gardens surround the new arena and provide an attractive, new space in the city for the community and visitors to dwell. Within the coastal park will sit The Pavilion café dining and bar concept.
Project timeline
October 2018
Planning permission granted
Q4 2019
Work begins on site


Mid 2021
Scheme opening
Late 2021
ATG arena opens

October 2018
Planning permission granted

Q4 2019
Work begins on site

Mid 2021
Scheme opening

Late 2021
ATG arena opens
Phase Two follows

Leasing Opportunities
Leasing opportunities are now available for Phase One of Copr Bay, with retail and café units available on Wassail Street adjacent to the new feature bridge, the ‘Pavilion’ to be situated in the new Coastal Park, and in St David’s Square.