ATG reveals new fly-through video, taking viewers inside Swansea Arena

12th July 2021

A stunning new digital fly-through video shows how the inside of Swansea Arena will look once it’s open.

Along with new artist’s impressions, the video highlights the design and architecture of the attraction which Ambassador Theatre Group (ATG) will operate.

Swansea Arena is one feature of the £135 million Copr Bay phase one district being developed by Swansea Council and advised by development manager RivingtonHark. Other features include the Copr Bay bridge, a coastal park, apartments, business spaces and car parking.

A 3,500-capacity attraction, the arena will include: 

  • A divisible auditorium to create separate spaces, with the upper level transforming into a conference space to complement banqueting facilities
  • A 175-capacity VIP lounge
  • Nine food and drink outlets

Complete with an LED façade, the arena will host performances across music, comedy, e-sports and conference events for an estimated 230,000 visitors a year.

Construction of Copr Bay phase one, being led by Buckingham Group Contracting Ltd, is on track for completion this autumn.

Cllr Robert Francis-Davies, Swansea Council’s Cabinet Member for Regeneration, Investment and Tourism, said: “The Swansea Arena is going to be an iconic attraction at the heart of the city’s emerging new Copr Bay phase one district, with construction on track for completion in the autumn.

“Excitement is already starting to build with more and more visible progress on site every day, but this stunning new digital fly-through will help further raise anticipation throughout Swansea and beyond. It shows how the arena – once complete and operational – will be a world class facility that will give local people the opportunity to enjoy the very best entertainment, conferences and other events.

“Copr Bay phase one is also worth hundreds of jobs to local people, with the investment having sparked considerable private sector interest in our city. Schemes of this nature – in combination with many others – will transform Swansea into one of the UK’s best cities to live, work, study and visit. They also mean Swansea’s economy is in a strong position to quickly recover from the economic impact of the pandemic.”

The tech installed at Swansea Arena will ensure that the venue is equipped to host both real life and hybrid events, embracing the current trend for virtual attendance that will continue beyond the pandemic.

Lisa Mart, Swansea Arena General Manager, said: “We are a multi-purpose entertainment venue, so although the majority of our bookings are going to be music acts, we are also going to be having comedy, premium musical theatre, and things like e-sports, gaming and even wrestling because the flexibility of our venue means we can play things in the round.

“Swansea Arena is limitless in terms of all the things it can offer.”

The arena also forms part of the Swansea City and Waterfront Digital District project which is being part-funded by the Swansea Bay City Deal.

The Copr Bay bridge is being part-funded by the Welsh Government’s Active Travel fund.