Privacy Policy

The information below relates to the Swansea Central development and this website. For full information on Swansea Council’s privacy policy please visit

This policy sets out how we collect and process your personal data, what we use it for, and gives you important information on how you can amend information we hold on you such as amending or removing consent for marketing communications or updating your personal details. If you have any queries about this policy or how we handle any personal data you provide to us, please contact us using the details provided at the bottom of this document.

“Personal Data” is any data that identifies you. The Personal Data which you supply to us you agree will be true. We will deal with your Personal Data in compliance with the current UK & EU data protection legislation, which includes the EU General Data Protection Regulation (GDPR) which came into force on 25th May 2018. Please note this applies only to services which we operate and control and not to other companies’ or organisations’ websites to which we may link. For such external services or sites please see their Privacy Policies to understand how they might be handling your data.


Who operates Swansea Central?

Swansea Central is controlled and being developed by Swansea Council.


Our Purpose for Collecting and Processing Personal Data

We may collect and process minimal business-related personal data to help understand who our customers are, send them of appropriate and relevant information, and monitor and improve the performance of our services, such as this website.

Some data is required in order to operate our services to you, and in some cases we are required to hold certain information for legal compliance, law enforcement or contractual purposes.


Legal Basis

Data protection laws set out a number of valid reasons for the collection and processing of personal data. These include: Consent, such as explicitly requesting to receive marketing information from us; legitimate Interest; compliance with the law; and, to fulfil contractual obligations.


What Data We Collect

We may collect electronic data such as IP addresses or device information when you use this website  in order to monitor it’s performance. However, the data will only be disclosed to us on an anonymous and aggregated basis not in a way in which you will be personally identified, unless consent to the contrary has been given.

For businesses operating looking to take space within the development we collect business and personal data such as names and contact details in order to create contracts and administer our business operations. Some of this information is required to conduct these services.

We do not currently employ any automated decision-making tools.

We do not collect personal data from children under the age of 13.


Use of Personal Data for Marketing Communications

We only send post, email, text messages and mobile notifications to you about news and services that we consider may be of interest to you only if you have given us permission to do so or if appropriate where we consider there to a legitimate interest.

If you have agreed to be contacted by telephone then calls may be monitored and recorded for quality and training purposes.

Electronic notifications may be sent to you via your internet browser if you have given consent for us to do so. If you subsequently wish to remove consent for these you can do so following the instructions provided by your internet browser software.


Who Controls or Has Access to the Data?

Personal data controlled by Swansea Council. Selected third parties, called Data Processors, are used to help operate  services such as leasing and the website. When employing Data Processors, we ensure that they comply with data protection laws including ensuring that data is held securely and that only the information required to complete the work is supplied to them. If we stop using a particular Data Processor’s services we require that personal data held by them is securely deleted or anonymised. Current third parties are RivingtonHark and Of Colour & Code ltd.

In compliance with the law we may be obligated to disclose Data about you to a law enforcement agency or by a court order.

Personal Data is held and processed only within the EU.

Data subjects have various rights in relation to accessing and amending the data companies hold on them under GDPR. More information on how to do this can be found later in this document.

Your personal data is not shared with other companies for their own purposes unless specifically stated at the time of collection and you have given your permission. Personal data is not sold to other companies.


Retention Period & Criteria

We only keep personal data for as long as necessary for the purpose for which it was collected or to comply with legal, contractual or law enforcement purposes.



We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.


Data Subject’s Rights

Data subjects have a number of rights which we recognise and uphold. These include: The right to be informed about how we collect and process your personal data which is detailed in this document; The right to access this information; The right to rectify or erase data; The right to restrict the processing of data; The right to data portability; The right to object; and, rights relating to automated decision making and profiling. Data subjects also have the right to lodge complaints with the Information Commissioner’s Office and the right to withdraw consent.


How do I access or amend my data?

Please contact Swansea Council or for leasing related enquires, RivingtonHark.


Changes to this Privacy Statement

We will occasionally update this Privacy Statement and when we do, we will also revise the “last updated” date at the top of this document. We will obtain your consent for any updates to this Privacy Statement that materially expand the sharing or use of your personal information in ways not disclosed in this Privacy Statement at the time of collection.


Contact Details

Please contact the Council’s Data Protection Officer by email at or by writing to:

Data Protection Officer,  Swansea Council, Civic Centre, Swansea, SA1 3SN.